The brand's slogan since 1984 is the best description of the spirit of its collections. Fun, irreverent, fresh, colourful clothes and accessories that transmit optimism and passion for life. The design and decoration of the stores are really exciting, involving the customer in an atypical shopping experience, with constant new features.

From the brand's designs created in collaboration with the French fashion designer Monsieur Lacroix exclusively for Desigual to the Desigual collection inspired by Cirque Du Soleil, the result of bringing together the worlds of art and showbusiness, including the bold new collection of shoes, the DESIGUAL movement never stops. The values governing DESIGUAL's actions are a perfect summary of the spirit of the brand: positivism, excitement, connection, joy, unconventional spirit, lack of inhibitions... because DESIGUAL, it's not the same.